© Ingrid Nelson 2018.
Healthy RootsPackaging · Collaterals · Publication
Healthy Roots is a toy company that creates dolls and storybooks that reinforce positive self-perceptions of the richly diverse, varying shades of complexion and natural hair textures among girls of color. While it was starting up as a student led company, I had the opportunity to work as graphic designer during 2 incubator programs. I created various assets for the Kickstartes, worked laterally on different projects that resulted to a successful Kickstarter of over $50,000 and official launch of the company.